This Platinum Jubilee souvenir keyring is produced in the United Kingdom from recycled leather pieces that would otherwise end up in a landfill. To make this long-lasting souvenir, they are crushed and mixed with other materials.

In 2021, Edward Roberts, a 19-year-old graphic design student from Nottinghamshire, drew the insignia design. The winning entry for the Queen's Platinum Jubilee Emblem Competition, which was held in collaboration with the V&A Museum, was Edward's design; the continuous line, as well as the font Perpetua, which means "forever," represent Her Majesty's rule.

This Platinum Jubilee souvenir keyring is produced in the United Kingdom from recycled leather pieces that would otherwise end up in a landfill. To make this long-lasting souvenir, they are crushed and mixed with other materials.

In 2021, Edward Roberts, a 19-year-old graphic design student from Nottinghamshire, drew the insignia design. The winning entry for the Queen's Platinum Jubilee Emblem Competition, which was held in collaboration with the V&A Museum, was Edward's design; the continuous line, as well as the font Perpetua, which means "forever," represent Her Majesty's rule.