Based on the Terra Carta
It's Up to Us is based on the Terra Carta, a roadmap to sustainability issued by HRH The Prince of Wales and his Sustainable Markets Initiative. More than 400 corporations have already signed on, pledging to prioritise the health of the environment, people, and the planet. It is now up to us to ensure that our leaders keep their promises.
Developed in partnership with The Prince's Foundation, a charity established by HRH The Prince of Wales, this book aims to demonstrate putting nature at the heart of human activities. Half of all the proceeds from sales will go directly to the work of The Prince's Foundation, based at Dumfries House in Scotland.
All carbon emissions from the production of this book have been offset through The World Land Trust and other programmes to reduce carbon emissions around the world. It has also been printed in the UK on recycled FSC paper with vegetable inks.